The story behind ZB Automations.

How I got here

I spent years working as a land surveyor before I taught myself to build software. Surveying teaches you to notice when something's slightly off — a wall out of true, a boundary that doesn't add up — and that habit carried straight over. I got tired of watching small businesses get sold generic templates and bloated subscriptions they didn't need, so I started building sites and automations properly myself.

How I work

No account managers, no handoffs, no outsourced build. I design, build, test, and ship everything myself, which means one point of contact from the first message to years after launch. If something breaks or needs changing later, you message me directly — not a support queue.

What I actually do

Two things: websites that go live properly and bring in enquiries, and AI automations that take the repetitive admin — missed calls, bookings, follow-ups, reviews, invoices — off your plate. See what that looks like.

Built with Matrix

Everything I ship runs on Matrix, an AI command center I built for my own workflow — multi-provider chat, autonomous agents, a real on-disk IDE, and an integrated site builder, all self-hosted. It's the reason I can move fast without cutting corners. See how it works.

Get in touch

Based in Kildare, working with businesses across Ireland — remote is no problem. Send an enquiry and I'll reply within 24 hours. The dashboard and builder stay private — they're how I work, not products I sell.